BARBIE
Entrusting me with their largest and most iconic brand, Mattel asked me to create kid- and parent-targeted content for numerous Barbie campaigns, websites, and platforms.
Barbie Fashionistas
I worked on the groundbreaking “Project Dawn” launch, which introduced new
Barbie body types and skin tones, as well as the subsequent promos.
I worked on the groundbreaking “Project Dawn” launch, which introduced new
Barbie body types and skin tones, as well as the subsequent promos.
BarbieGirls.com - a virtual world with 22 million users
In addition to games/activities and UI copy, I wrote direct-response emails that increased
subscription-based “V.I.P.” memberships.
In addition to games/activities and UI copy, I wrote direct-response emails that increased
subscription-based “V.I.P.” memberships.
Barbie.com - A Perfect Christmas
To help promote the Barbie movie, I wrote a microsite loaded with holiday games and activities.
To help promote the Barbie movie, I wrote a microsite loaded with holiday games and activities.
My Facebook posts also generated interest and traffic.
Barbie.com - Fairytopia
I welcomed Fairytopia visitors to our magical and immersive microsite with this introductory page.
I welcomed Fairytopia visitors to our magical and immersive microsite with this introductory page.
Barbie.com - Barbie Call Time
My promo for the customizable calling service dialed up the fun.
My promo for the customizable calling service dialed up the fun.
MyScene.com
I detailed the funny, fashionable adventures of Barbie and her NYC BFFs in a series of animated webisodes
and maintained the bible of characters and storylines.
I detailed the funny, fashionable adventures of Barbie and her NYC BFFs in a series of animated webisodes
and maintained the bible of characters and storylines.
|
|
TheBarbieCollection.com
I contributed blogs and featured doll stories aimed at adult collectors and fans.